Smadex
Chris Nicol is an experienced electrical engineer with a diverse background in electronics design and development. Currently employed at SMART Technologies since July 2010, Chris is involved in developing hardware for DViT interactive whiteboards and educational devices as part of a cross-functional team. Prior experience includes roles as a firmware engineer at SMART Technologies, electronics contractor for Science Alberta Foundation, teaching assistant at the University of Calgary, and electronics engineer at Grindcom, where circuit design and software development were key responsibilities. Chris holds an M.Sc. in Electrical Engineering from the University of Calgary and a B.Tech. in Electronics Engineering from DeVry Institute of Technology.
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Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.