Smadex
Nikolas Mayers has a robust background in programmatic strategy and operations, currently serving as Programmatic Senior Strategy Manager and US Operations Team Lead at Smadex since May 2021. Previously held roles at Smadex include Programmatic Strategy Manager, Programmatic Campaign Manager, and Programmatic Campaign Analyst. Prior experience includes positions at Entravision as Publishing Operations Coordinator and as an intern, as well as at Photoslurp as Lead Generation and Data Analysis Intern. Nikolas holds a Bachelor of Commerce (BCom) in International Business Economics from Universitat Pompeu Fabra and a Bachelor of Commerce (BCom) in Economics from the University of Pretoria.
Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.