Smadex
Olga Kononova has a range of experience in business development and sales roles within the digital marketing industry. From 2016 to 2018, they worked as a Sales Team Lead at Clickadu before transitioning to the role of Sr. Business Development Manager at Smadex DSP by Entravision, where they focused on driving new business opportunities and revenue growth. In this role, they specialized in prospecting, lead generation, and promoting cutting-edge technology to potential clients. In 2018, they also joined Headway Digital - Marketing powered by Technology as a Sr. Business Development Manager, where they managed mobile user growth activities for clients from Russia, CIS, and Eastern Europe. Olga'sresponsibilities included onboarding clients, negotiating budgets and conditions, and achieving their key performance indicators.
Olga Kononova attended Chugiak High School in AK as an exchange student from 2003 to 2004. In 2004, they enrolled at Saint Petersburg State Electrotechnical University "LETI" and obtained a Bachelor's degree in Linguistics in 2009.
Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.