Smadex
Pau Quevedo is an experienced professional in the gaming and advertising technology sectors, currently serving as Vice President of Gaming at Smadex since April 2022, overseeing product and market strategies for the gaming vertical. Additional roles include membership in UA Society and serving as a Product Advisor for AdTech as a board member within the consulting sector. Previous positions include General Manager for UA Business at Fyber, Lead Programmatic Trading at Goodgame Studios, and Senior RTB Manager at Innogames, among other marketing and performance roles in online advertising. Pau Quevedo holds a degree in Business Administration from Universidad Carlos III de Madrid, earned between 2008 and 2011, following an earlier educational period at the same institution from 2000 to 2005.
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Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.