Smadex
Paula Godoy Duque is a seasoned professional in programmatic advertising, currently serving as a senior manager for programmatic campaigns at Smadex since November 2021, after working as a programmatic ad operations manager and intern. Prior to Smadex, Paula held the position of programmatic assistant at OMD España from November 2020 to May 2021, and was involved with Expertus Group as an azafata de imagen from April 2019 to February 2020. Paula also contributed to education as a profesora de refuerzo escolar at Empresa Local from September 2016 to January 2020. Paula holds a degree in Public Relations, Advertising, and Applied Communication from Universitat Rovira i Virgili, completed in 2021.
Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.