Data Science and Engineering

The Data Science and Engineering team at Smadex focuses on harnessing and analyzing real-time data to optimize the performance of mobile advertising campaigns. They develop and refine algorithms that drive the Real-Time Bidding engine, ensuring precise targeting, effective retargeting, and accurate ad placement to enhance user acquisition and engagement. Leveraging machine learning and advanced data engineering techniques, this team plays a critical role in ensuring Smadex delivers high-quality, data-driven advertising solutions to its global clients.