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Alexandra Dynebrink

Head of Brand Success & KAM at Smakbox

Alexandra Dynebrink has a diverse work experience spanning various industries. Alexandra is currently working as the Head of Brand Success & KAM at Smakbox since September 2019. Prior to that, they were a Brand Manager Sibylla Shop in Shop at Atria Sweden, where they worked on new product development, marketing, and communication in the fast and convenience food industry. Alexandra was responsible for project leadership and served convenience stores, gas stations, pre-stores, pop-up stores, sport arenas, and events.

Before their role at Atria Sweden, Alexandra worked as a Product and Packaging Developer at Atria Plc. Alexandra joined the company in September 2016 after completing their master's thesis at their sight in Malmö. Alexandra'sproject focused on minimizing food waste in their lean production process, and their solutions included improving packaging. This project led to their employment as a product and packaging developer.

Alexandra also has experience working at Skane food and innovation network (livsmedelsakademin) as an Alumininätverket member and a Student Ambassador. Additionally, they worked as a Laboratory Assistant at the Faculty of Engineering at Lund University, where they assisted in practical problem-solving labs for chemical engineering students.

Alexandra also held positions as an Innovation Pilot at Seco Tools, a Tennis Instructor at ATL and SLTK (Saltsjöbaden's Lawn Tennis Club), and a waitress at Stora Hotellet Bryggan. Alexandra briefly worked as a Dental Nurse at Akademikliniken. Alexandra'swork at SLTK involved instructing both kids and adults, conducting private lessons, and working at summer camps.

Overall, Alexandra has a strong track record in brand management, project leadership, new product development, and packaging improvement across various industries.

Alexandra Dynebrink completed their Bachelor of Business Administration (B.B.A.) degree from Grand Canyon University between the years 2009 and 2011. Following that, they pursued a Master of Engineering (M.Eng.) in Kemiteknik from The Faculty of Engineering at Lund University from 2011 to 2016.

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