Samantha Whitehouse

Samantha Whitehouse is an accomplished operations leader with extensive experience in retail management, currently serving as Director of Operations at Smallworld Accessories Limited since January 2017. In this role, Samantha oversees retail, distribution, shipping, and human resources. Previously, Samantha held various leadership positions at Icon Live Limited, including Divisional Manager and Head of Operations, where responsibilities encompassed managing retail teams, driving profitability, and improving operational efficiencies. Earlier career stages included significant roles at Mothercare and H Samuel, culminating in Senior Store Manager and Town Manager positions. Samantha's career reflects a strong commitment to enhancing performance, fostering team collaboration, and delivering on strategic objectives.