AB

Adam Baylis

Marketing Director at Smarkets

Adam Baylis has held a variety of roles in the digital marketing sector since 2011. Adam's experience began with Miroma Leisure, where they served as Digital Manager from 2011 to 2014. In this role, they managed all digital channels, developed the brand, and was responsible for data segmentation. From 2014 to 2015, they worked as a Digital Marketing Consultant, managing digital channels for Miroma Leisure Operations Ltd, Stakes & Ladders Ltd, Elephant Music Ltd, and Beach Blanket Babylon Ltd. Adam then joined Paddy Power Betfair as Content Manager and UK & Ireland CRM Manager from 2015 to 2018. After this, they moved to The Jockey Club as Group CRM & Insights Manager from 2018 to 2020. Most recently, they have been Head Of Customer Marketing and CRM Lead at Smarkets since 2020.

Adam Baylis completed their Bachelor of Science (BSc) in Business, Management, Marketing, and Related Support Services from the University of Surrey between 2008 and 2011. Adam also attended Hampton School prior to this.

Links

Timeline

  • Marketing Director

    January 1, 2023 - present

  • Head Of Customer Marketing

    October, 2021

  • CRM Lead

    March, 2020

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