Kathleen Mingus has over 16 years of experience in marketing and content strategy. Kathleen currently works as the Director of Content Strategy at Smarsh, a SaaS company specializing in business communications for financial institutions. In this role, they are responsible for implementing and overseeing content strategy across various digital platforms. Prior to their current position, Kathleen worked at Outlier as the Head of Marketing, where they managed marketing program objectives for agency clients and led a team of full-time and freelance members. Kathleen also served as the Marketing Communications Manager at Outlier. Kathleen's earlier experience includes roles as a Marketing Specialist at Portland State University, an Engagement Manager at Organic, and a Marketing Coordinator/Special Events Lead at McMenamins. Throughout their career, Kathleen has demonstrated their expertise in brand positioning, message development, and content marketing planning.
Kathleen Mingus holds an M.B.A. degree in Marketing and Business from Portland State University, which they completed from 2009 to 2011. Prior to that, they obtained a Bachelor of Arts (B.A.) degree in English Language and Literature/Letters from the University of Oregon, which they completed from 1996 to 2001. In addition, they have obtained certifications in Social Media and Content Marketing from HubSpot in August 2020 and May 2020, respectively.
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