y Ojigho

Head Of Marketing, Corporate Business Unit at Smarsh

Missy Ojigho has a diverse work experience spanning across various marketing roles. Most recently, they worked at Smarsh as the Head of Marketing, Corporate Business Unit, where they spearheaded the setting up of a new customer marketing team. Prior to this, Missy was the Director of Marketing and Customer Advocacy at Smarsh, where they led various initiatives such as redesigning customer communications, launching advocacy and reference programs, and revamping online communities and support tools, among others.

Before joining Smarsh, Missy served as the Marketing Director for Global Customer Marketing at insightsoftware, where they focused on improving product use and driving cross-sell opportunities. Missy also held the position of Marketing Director for EUR, MEA, and APAC regions at insightsoftware, where they were responsible for demand generation, marketing strategy, and overseeing regional teams.

Missy's previous experience includes the role of Marketing Director, Europe at Excel4apps, where they established a new marketing team and managed GDPR policies, nurture programs, and demand generation for the European sales team. Prior to that, they worked as the Marketing Communications Manager, EMEA at Microlease, and as the Marketing and Brand Manager at Sanglobe Ltd.

Early in their career, Missy gained experience as the General Manager and Events Consultant at The Flower Shed, where they organized numerous events, including celebrity weddings and corporate events. Missy also served as the Head of Group Fitness for Recreation Services at Trinity Western University, where they developed the aerobics program for young women living on campus, and as the Coordinator of Campus Connections for the TWU Alumni Department.

Overall, Missy Ojigho has a strong background in marketing and customer advocacy, with experience in setting up new teams, driving demand generation, and implementing successful marketing strategies.

Missy Ojigho obtained a Bachelor of Arts degree in Communications from Trinity Western University, where they studied from 2003 to 2007. Additionally, they have acquired a certification in the K1 Advanced Management Program from K1 Investment Management, with the year of obtaining the certification being 2023.

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