Martin Tremblay

With a deep understanding of their clients’ businesses, Martin generates and uses IP assets, notably patents, to create business value for them. Harnessing more than 15 years of IP experience, he focuses on leveraging patents and other IP assets to support their clients’ growth and business objectives in an effective way.

As a trusted advisor, Martin counsels clients on strategic patenting and mitigation of IP-related risks, provides value-adding IP due diligence and expertise in transactions such as M&As, licenses and investments, and is involved in patent litigation such as to enforce and protect their clients’ exclusive rights.

Martin develops and manages patent portfolios, assesses patented technologies, know-how and trade secrets, and other intangible assets in audits and due diligence, and advises on IP matters in a variety of areas, including consumer goods, vehicles, industrial equipment, manufacturing, smart products, telecommunications, and information technology.

Martin’s clients include innovative Canadian companies and multinationals in the United States and Europe. He also regularly works with foreign associates to assist them and their clients with procuring patent protection within Canada.