Smart Digital
Benjamin Lutz is a seasoned professional in marketing and brand management with extensive experience across various companies. Currently, Benjamin serves as Project Lead Onsite Personalization at smart digital. Previously, Benjamin held several positions at Ritter Sport, including Global Brand Manager, Junior Brand Manager, and Assistant Brand Manager, contributing to the brand's development and market strategies from 2015 to 2023. Additionally, Benjamin worked at lengoo GmbH as a freelance translator, translating and creating content in German, and held internships at Peugeot and Bahlsen, focusing on product management and market analysis. Benjamin's educational background includes a Master of Science in International Marketing from Mälardalen University and a Bachelor of Science in Business Administration/Marketing from Pforzheim University.
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Smart Digital
Smart Digital is a Digital Intelligence solution-provider and combines its own real-time technology with data science expertise, consulting and managed services. Core product of Smart Digital is the enterprise decision platform Smart Signals, a real-time platform for standardizing and optimizing the customer experience across all channels SmartSignals combines 360-degree data generation with a deep-learning data science workbench and personalization cases in real-time, making it one of the market leaders in digital intelligence and personalization in the German-speaking market. Smart Digital was founded in 2011 and employs 75 people in Stuttgart and Berlin.