Frederic Herrbach

Engineering Manager at Smart Digital

Frederic Herrbach has a diverse work experience spanning over two decades. Frederic is currently working at Smart Digital as an Engineering Manager, where they are responsible for managing a team and building up the capabilities of a real-time user journey personalization platform. Prior to this, they worked at Otto Group as a Senior Product Manager BI for a short period in 2015.

Before joining Otto Group, Frederic held various roles at Freenet Digital from 2010 to 2014. These roles included leading the implementation of a real-time business activity monitoring & dashboard solution and other responsibilities such as mobile marketing innovation and payment solutions roll-out.

From 2000 to 2009, Frederic worked at Motorola in different capacities. Frederic was involved in product and technology planning, providing strategic guidance to the business and domain guidance to the technology teams. Frederic also managed the launch of white-labeled Location Based Services and prototyped tracking devices and applications.

Prior to their time at Motorola, Frederic worked as a Consultant at Eurospace, specifically at Mannesmann VDO and Philips Car Systems, where they gained valuable experience in their early career.

Overall, Frederic Herrbach has a strong background in product management, business intelligence, and technology planning, with a focus on user experience and mobile services.

Frederic Herrbach's education history is as follows:

From 1994 to 1996, Frederic attended Ecole universitaire d'Ingénieur de Lille, where they earned a Master of Science degree in Computer Science Engineering.

In 1995 and 1996, they also studied at Fachhochschule Hamburg (HAW Hamburg), where they obtained a Bachelor of Science degree in Computer Science Engineering.

Before that, from 1992 to 1994, Frederic attended Université Louis Pasteur (Strasbourg I), where they obtained a Bachelor of Science degree in Microelectronics.

In addition to their academic degrees, Frederic has obtained several certifications throughout their career, including a Machine Learning Specialization from Stanford University & DeepLearning.AI in August 2022, an Adobe Qualified - Adobe Experience Platform certification from Adobe in July 2020, and a Model Thinking certification from Coursera in March 2020.

Other certifications include Critical Thinking from LinkedIn in October 2017, A developer's guide to Exploring and Visualizing IoT Data from Coursera Course Certificates in January 2017, Fundamentals of Scalable Data Science from Coursera in January 2017, Leadership Fundamentals from lynda.com in July 2015, Managing Teams from lynda.com in July 2015, and Viral Marketing: Crafting Shareable Content from lynda.com in July 2015.

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