Gomathi Sadhasivan is Director – Customer Decision Sciences at DNV where she works at the intersection of customer behavior, market research, and analytics. Her recent work includes studies focused on customer adoption of smart grid-enabled technologies and services, building and transportation electrification, and energy efficiency program evaluations. She brings to bear a sophisticated toolkit honed at her previous position as Assistant Director, Decision Sciences, Opinion Research Corporation, on projects focused on market segmentation, brand equity, and customer engagement in increasingly competitive energy industry. Gomathi served as Research Committee Chair for the Smart Energy Consumer Collaborative from 2015 – 2019 and has served on SECC’s Board of Directors since October 2018. She received an award from the SECC in 2016 recognizing her outstanding contributions as Research Committee Chair. Gomathi has an MBA in Sustainable Management from Presidio Graduate School and graduates degrees in Mathematics & Statistics from Michigan Technological University and the University of Mumbai.