Charlotte Mac Vicar is an accomplished marketing professional with extensive experience in digital marketing, project management, and team leadership. Currently serving as Responsable marketing and Marketing Project Manager at Smart Global Governance since September 2021, Charlotte manages the marketing department and crafts comprehensive marketing and communication strategies, focusing on lead generation and SEO optimization. Prior roles include Digital Marketing Executive at CEGEMA, where Charlotte developed B-to-B websites and conducted email campaigns, and Traffic Manager at AdPremier, specializing in search and display campaigns. Charlotte holds a Master's degree in Digital Marketing from Robert Gordon University and a Bachelor’s degree in Business Administration from EDHEC Business School, complemented by various international certifications.
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