Dave Chaffey

Dave Chaffey is a prominent figure in digital marketing, currently serving as Co-Founder of Smart Insights since January 2009, a platform that supports over 150,000 global marketers in optimizing their digital strategies. As an accomplished author, Dave has produced bestselling textbooks such as "Digital Marketing: Strategy Implementation and Practice" and "Emarketing Excellence," which are widely utilized in academic institutions worldwide. Dave has held various key positions, including Insights Director at ClickThrough Marketing and Digital Marketing Consultant at Marketing Insights Limited, specializing in digital transformation and marketing excellence training. With substantial experience as a course tutor for the IDM and a former senior lecturer at the University of Derby, Dave has significantly contributed to the field's literature and education. Prior roles include consulting for cScape and software development management at Wallingford Software, reflecting a diverse background in both marketing and technology.