Jake Sandford

Jake Sandford, currently the Head of Data and Analytics at Smart Money People, has a wealth of experience in the field. Starting as a Data Analyst at Experian, Jake worked on developing scorecards for various portfolios for Tier 1 Banks. Moving on to roles with Shelby Finance Limited and Sky Betting & Gaming, Jake led teams focusing on customer insight and business intelligence. Jake's expertise in SQL, Adobe Analytics, Power BI, and Python has helped him deliver actionable analysis and drive performance across various companies. With a background in Mathematics from The University of Sheffield, Jake has continuously demonstrated their ability to innovate and drive success in the data and analytics space.