Paul Crabtree

Paul Crabtree is a seasoned professional with extensive experience in the beverage industry. Since January 2021, Paul has served as a Partner at Smart Soda Holdings, Inc. Prior to that, Paul co-founded Xpresso Delight Australia/USA in January 2003, where Paul has held the position of Director and led the company to become a prominent provider of coffee systems in workplaces across Australia and New Zealand. Xpresso Delight is recognized for its innovative franchise model that brings a café-style experience to work environments, delivering exceptional service and convenience.

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New York, United States

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Smart Soda Holdings, Inc.

We’re setting a new standard in wellness beverages for offices, restaurants, cafeterias and c-stores. All SmartSoda better-for-you beverages start with purified alkaline water. Discover a delicious assortment of 32 refreshingly effervescent flavors crafted to manage specific wellness concerns — through proven, multi-functional boosts that address immune support, gut health, energy and focus, and relaxation.