Will Costello MS is a seasoned professional in the beverage and hospitality industries, currently serving as Sales Director at Smart Bar USA® since April 2025, where a focus is placed on revolutionizing cocktail service in high-volume venues through Smartender® automation. Prior experience includes leading business development at Preferabli from August 2023 to April 2025, managing export sales for the Miller Family Wine Company from July 2019 to August 2023, and serving as Estates Ambassador for Bien Nacido & Solomon Hills Estate Wines. Will Costello has also held significant roles at Wine Ring, Mandarin Oriental, Las Vegas, and The Grand Del Mar, with a strong emphasis on wine expertise developed through a Master Sommelier certification and a BA in Sociology from California State University San Marcos.
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