Caity Serra

Caity Serra is an experienced marketing professional currently serving as the Director of Customer Marketing at SmartBear since September 2025, focusing on building customer ecosystems for software quality. Prior to this role, Caity held the Director of Customer Marketing position at Immersive Labs, where efforts concentrated on fostering customer adoption in cybersecurity. Caity's career includes significant contributions at Cisco as a Senior Manager in Customer Marketing, leading digital marketing initiatives for Webex, and various leadership roles at Easymeeting, where operations and marketing were enhanced across multiple regions. Educational background includes a Bachelor's Degree in Communications from West Chester University and a study abroad program at Griffith University.