Sally Attryde

Sally Attryde is a highly experienced finance professional currently serving as Group Financial Accountant at Smartbox Assistive Technology since June 2025, where the focus is on creating assistive technology for disabled individuals. Prior to this role, Sally held various positions at Tribal Group from October 2012 to May 2025, culminating in the role of Assistant Group Financial Controller, where responsibilities included group consolidation and statutory reporting. Earlier experience includes a role as Group Financial Controller at Alterian plc, Financial Controller at RoyScot Trust plc, and a contracting role at Lloyds Bank as a Systems Accountant. Sally began a career in accounting at PwC, qualifying as a Chartered Accountant after training at Pannell Kerr Forster. Educational qualifications include a Bachelor of Science in Accounting from the University of Wales, Cardiff.