Shashwat Vatsa

Shashwat Vatsa has a diverse work experience spanning over several years. Shashwat is currently employed at SmartCoin Financials as the Leading Brand, Content & Social Media expert. Prior to that, they worked at Meesho as a Brand Manager from April 2022 to May 2023.

Before joining Meesho, Shashwat worked at Singer India Limited, where they held two roles. Shashwat was initially the Senior Manager- Strategy, Brand & Digital from January 2022 to April 2022. Shashwat later assumed the position of Brand & Digital Marketing Manager from May 2021 to December 2021.

Shashwat's previous professional experience includes working at Usha International as the Deputy Marketing Manager (Brand & Product Marketing). During their time there, they successfully launched five new products and played a pivotal role in driving the digital transformation of the brand through eCommerce channels. Shashwat also executed various marketing campaigns and handled a marketing budget of 4 Crore for the category.

Prior to that, they served as a Marketing Intern at BNP Paribas and as an Associate Management Consultant at Wipro Limited, where they played an integral role in client engagement and led a team in the implementation of digital solutions for a major oil company.

Shashwat Vatsa began their education journey in 2010 when they enrolled at UPES for a Bachelor of Technology (B.Tech.) degree in Applied petroleum engineering. Shashwat completed their degree in 2014. In 2013-2014, they also participated in a Research Project at the Indian Institute of Technology, Madras, focusing on Renewable Energy and Alternate fuels.

In 2017, Shashwat Vatsa attended MICA | The School of Ideas, where they pursued a PGDM C degree in Strategic Marketing and Communication. Shashwat'sspecialization within this field was Digital Marketing & Analytics and Brand Management. Shashwat completed their studies at MICA in 2019.

During their time at MICA, in 2017, Shashwat Vatsa also took part in an Exchange Program at IE University. This program focused on Integrated Marketing Communications, specifically Advertising, Public Relations, and Digital Marketing.

In 2023, Shashwat Vatsa pursued a Certification in the App Marketing Mentorship Program at GrowthSchool.

Aside from their formal education, Shashwat Vatsa has obtained several additional certifications. In 2018, they completed the Digital Marketing Masterclass from Udemy. In 2020, they obtained the Google Analytics certification from Google. Additionally, they have completed courses such as "Growth Hacking with Digital Marketing (Version 7.2)" on Udemy in 2020 and "Advertising on Instagram" on LinkedIn in 2022. In 2022, they also obtained the "Facebook Ads & Facebook Marketing MASTERY 2022" certification from Udemy. Most recently, in 2023, Shashwat Vatsa completed the "Social Media Marketing: Strategy and Optimization" certification from LinkedIn.