Peter Goodnough

Peter Goodnough has a diverse work experience in the fields of analytics, marketing, consumer insights, and advanced technology. Peter most recently held the position of Vice President of Analytics at Pearson, where they led Consumer Insights & Analytics for Pearson's K-12 Virtual Learning division. Peter played a key role in developing and executing an overhaul of marketing strategy, resulting in a significant share gain and $20 million in incremental sales. Peter also created a new enterprise data warehouse and upgraded team skill sets for reporting practices.

Prior to their role at Pearson, Peter worked as a Principal at an independent practice, providing consulting services in marketing, consumer insights, and advanced analytics to various industries. Peter executed propensity models for a $1 billion+ South Korean retailer and developed a repositioning strategy for an e-commerce startup.

Peter also co-founded a company called Smarter, which offers solutions for older adults to demystify technology and enhance their quality of life.

Additionally, Peter has held positions at URBN (Urban Outfitters, Anthropologie Group, & Free People), QVC, The Estée Lauder Companies Inc., GE | General Displays & Technologies, Circuit City Stores, Inc., and Samsung Electronics America. In these roles, they gained experience in strategic marketing, consumer insights, CRM, marketing analytics, and new product development.

Overall, Peter Goodnough has a strong background in utilizing data and analytics to drive business growth and improve customer experiences across various industries.

Peter Goodnough has a Bachelor of Arts degree in Film/Cinema/Video Studies from Cornell University. Peter also holds a Master of Business Administration degree with a specialization in Marketing and Finance from the Wake Forest University School of Business. The specific start and end years for each degree are not provided.