Terry Dry

Co-Founder, CEO at Smarter

Terry Dry has a diverse work experience spanning over several industries. Terry is currently the Founder and CEO of Future Proof Advisors, where they use their extensive knowledge and expertise to advise mid-market companies on accelerating growth and unlocking hidden value. Terry also co-founded and served as the CEO of RSVD, a SaaS business that provided digital capacity management solutions and smart queuing technology for retail and hospitality industries. RSVD successfully merged with Whyline and later was acquired by CLEAR, resulting in a profitable exit. In addition, Terry is the Co-Founder and CEO of Smarter, a white-glove, in-home service designed for older adults struggling with technology. Terry is a board member and advisor at SportsMe, a social platform and marketplace for sports fans. Previously, Terry held the position of CEO, Digital at The Marketing Arm, where they led the digital division and handled all aspects of social, mobile, and digital consumer engagement. Before that, they co-founded Fanscape, Inc., a pioneering Social Media Marketing Agency, where they served as the President. Terry also worked as a Partner and Co-Owner at Amp Management, specializing in career management for musicians. Terry had also held positions at Interscope Records and A&M Records, gaining experience in tour marketing, artist development, radio promotion, marketing, and A&R.

Terry Dry's education history includes attending the Harvard Business School Executive Education from 2011 to 2016. During this time, Terry completed the Omnicom University - Senior Management Program and studied Business, Management, and Marketing. Prior to that, Terry attended the University of Southern California from 1989 to 1993 and obtained a Bachelor of Science degree in Business Administration, with a focus on Marketing and Communications. In addition to these educational experiences, Terry has also obtained certifications as a "Top 25 Thought Leader - Mergers & Acquisitions" and a "Top 50 Thought Leader - CSR" from Thinkers360 in August 2022.

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Timeline

  • Co-Founder, CEO

    February, 2021 - present