Josh Sanchez

Josh Sanchez has a diverse and extensive work experience in marketing and leadership roles. Josh is currently serving as the Chief Marketing Officer at Smarter Contact since November 2022. Prior to this, Josh worked as a Private Investor at Airship starting from September 2020.

From September 2020, Josh also worked as an Independent Consultant, specializing as a Fractional CMO for software startups. In this role, they provided strategic advisory and direction for go-to-market and product-led-growth motions, as well as the development of marketing and sales teams. Josh achieved significant results, including predicting a 300% increase in outbound sales and marketing motion for clients, generating $40m+ in sales qualified leads from marketing-led motions, and expanding opportunities by 10x through market research and segmentation.

Before their consultancy work, Josh held the position of Chief Marketing Officer at ReplyBuy from August 2019 to September 2020. During their time there, they successfully launched a mergers and acquisitions campaign that led to the company being acquired by Airship. Additionally, they achieved remarkable growth in revenue, customer base, ACV, and gross profit margins. Josh also launched a new b2b product and executed effective demand generation initiatives.

Prior to ReplyBuy, Josh served as the Chief Marketing Officer at Lybae from August 2017 to February 2019. Josh built the company from scratch, achieving impressive sales growth and revenue projections. Similarly, as the Chief Marketing Officer at Mommy's Supply from March 2017 to September 2018, they successfully grew the company's sales from zero to $30k/mo within 90 days of launch and exceeded revenue projections.

Josh's earlier roles include Chief Marketing Officer at Funnel Bee from June 2017 to March 2018, where they founded and led a team of remote digital marketers specializing in Facebook ads. Josh also served as the Chief Marketing Officer at Sparkly Whites Co from August 2016 to March 2018, where they launched the brand with a successful influencer campaign and achieved significant sales growth.

Before these leadership roles, Josh held the position of Senior Director Of Marketing at Dominate Web Media from August 2016 to January 2018. In this role, they created content, produced innovative ideas for branding and advertising campaigns, and designed creative content across social media platforms.

Furthermore, Josh also worked as a Marketing Advisor at Groom Ninja from September 2017 to December 2017. Josh advised the executive team on website conversion rate optimization, resulting in a 30% increase in average cart value.

Overall, Josh Sanchez has a proven track record of driving growth, achieving impressive sales results, and providing strategic guidance in various marketing and leadership positions.

Josh Sanchez attended Eastern Oregon University from 2009 to 2013, where they obtained a Bachelor of Arts (B.A.) degree in Multimedia Communications. In terms of additional certifications, they obtained various certifications from DigitalMarketer, including Community Management Specialist, Direct-Response Copywriting Specialist, Analytics & Data Specialist, Ecommerce Marketing Specialist, Facebook Account Manager, Paid Traffic Specialist, Search Marketing Specialist, Customer Acquisition Specialist, Email Marketing Specialist, Optimization and Testing Specialist, Social Media Specialist, Customer Value Optimization Specialist, and Content Marketing Specialist. Josh also obtained several certifications from Dominate Web Media, including Facebook Momentum - Agencies, Facebook Momentum - Ecommerce, Facebook Momentum - Local Business, and Facebook Momentum - SaaS.