Julie Schaffer

Julie Schaffer MBA is an accomplished marketing professional with extensive experience in product marketing and management. Currently serving as the Director of Product Marketing at Smartly since January 2025, Julie previously held the same title at Fluent, Inc., where contributions included enhancing performance acquisition for D2C brands. Prior roles include Senior Product Marketing Manager at Smartly.io, Principal Product Marketing Manager at Zenfolio, and Product Marketing Lead at AspireIQ, among others. Julie's expertise spans various sectors, including SaaS and digital advertising, with a proven track record in driving user adoption, executing strategic content initiatives, and leading successful marketing projects. Academically, Julie holds an MBA in Marketing with an emphasis on Entrepreneurship, complemented by degrees in Marketing, Advertising, and Hospitality.