Vinicius Alves is a seasoned professional in customer success and digital marketing, currently serving as Head of Customer Success for Latam at Smartly.io since July 2018, where the focus is on automating social advertising to enhance performance and creativity. Prior experience includes roles at OLX Brasil as a Marketing Data Analyst and Paid Social Specialist, where data analytics and campaign management led to significant improvements in acquisition costs and return on advertising spending. Vinicius has also worked in digital marketing at Assured Labor and held a research assistant position at UFRJ, contributing to projects in the audiovisual and steel industries. Vinicius holds a degree in Economics from Universidade Federal do Rio de Janeiro and a Bachelor of Business Administration in Corporate Finance from Universidad Pontificia Comillas.
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