William Halliday

William Halliday has a diverse work experience that spans across the technology and finance sectors. William started their career at Charles Schwab, where they worked as an Associate Financial Service Professional from February 2016 to July 2016, and as a Stockbroker from July 2016 to January 2017.

In 2017, William joined SmartMedia Technologies, where they held multiple roles over the years. William started as a Delivery Manager from July 2017 to January 2019, where they planned, implemented, and optimized multi-channel campaign delivery for various platforms. William also analyzed campaign performance and provided insights and reports.

From January 2019 to December 2019, William worked as an Account Manager at SmartMedia Technologies. In this role, they implemented and directed cross-channel campaign structure and strategy, aiming to drive client growth. William also promoted efficiency through task delegation and instruction on best practices to team members.

From January 2020 to March 2022, William served as a Senior Ad Operations Manager at SmartMedia Technologies. William ensured the implementation of best practices across all channels to ensure client success. William managed the delivery team and provided advice on client strategies, best practices, and emerging advertising channels. Additionally, they curated and managed 1st party data audiences within the programmatic landscape.

Most recently, starting in April 2022, William holds the position of Director of Ad Operations, Media & Delivery Strategy at SmartMedia Technologies. The duration of this role is ongoing, with no specified end date provided.

William Halliday received their Bachelor's Degree in General Business & Marketing from the University of Denver from 2011 to 2014. In addition to their degree, they also obtained two certifications: Series 63 from the Financial Industry Regulatory Authority (FINRA) in June 2016 and Series 7, also from FINRA, in June 2016.