Product Development and Management

The Product Development and Management team at SmartPak is responsible for conceptualizing, designing, and launching innovative products that enhance the health and wellbeing of horses. This multidisciplinary team collaborates on market research, product sourcing, and regulatory compliance, ensuring that offerings align with customer needs and company standards. They leverage digital merchandising strategies to optimize product presentation across channels, ultimately aiming to provide effective solutions for horse owners and caretakers.