Lara Ricarda Karcher

Lara Ricarda Karcher is a marketing professional with extensive experience in online campaigns and content management, currently serving as a Specialist for Online Campaigns & Content Management DACH at smartphoto group since July 2019. Previously, as a Content Manager at QUALIPET AG, Lara Karcher specialized in content marketing, social media management, and community engagement across multiple languages. Earlier roles include blogging, journalism, and tutoring at the University of Basel, demonstrating a strong background in media aesthetics and social sciences. Lara Karcher holds a Master of Arts in Media Studies and Education from the University of Basel and has furthered expertise with a CAS in Digital Marketing from the University of Applied Sciences and Arts Northwestern Switzerland.