Elisha Wetherhorn

Elisha Wetherhorn currently serves as the VP of R&D at smarTrike since April 2024. Prior experience includes roles as Head of Global Product Marketing at AHAVA Dead Sea Laboratories, overseeing product management and strategy from March 2021 to April 2024, and Director of Product Management at Yookidoo, where responsibilities involved managing the product development process from February 2019 to March 2021. Elisha has also held positions as Category Manager at Tiny Love, NPI Manager at Manfrotto Bags, Senior Designer at Manfrotto Imagine More, Designer at KATA Protection and Security, and Founder & Partner at ZES Design Group. Elisha holds a degree in industrial design from Hadassah Academic College.