Cristina Casas

Cristina Casas is a seasoned professional with extensive experience in digital transformation and market development. Currently serving as the Director of Digital Transformation and Regional Director at SmartSimple Software since March 2018, Cristina has successfully scaled revenue from $0 to $1M within two years in Spanish-speaking regions. With a robust background in managing the digital transformation lifecycle for over 50 clients, key achievements include the development of optimized business processes and significant project oversight. Prior roles include Commercial Engineer at ADELTE, where Cristina contributed to pre-sales and customer service initiatives, and Office Manager at ASES Academia, where Cristina improved marketing campaigns and customer service. Cristina holds a Master's degree in Industrial Engineering and a Bachelor's degree in Industrial Technology Engineering from Universitat Politècnica de Catalunya.