SmartSpotter
Claus Unterkircher is a seasoned professional with extensive experience in management and advisory roles across various industries, particularly in retail, technology, and operations. Currently serving as Managing Director Germany at SmartSpotter, Claus focuses on enhancing collaboration between retailers and suppliers. As a Senior Advisor at DALTIX, Claus provides insights into retail pricing and promotions, trusted by major players like Unilever and Carrefour. Involvement as a Board Member at Reinto Oy supports innovation in recycling solutions. Claus also holds advisory and investment positions in multiple sustainability-focused ventures through Liquid Death. Previous leadership roles include General Manager for VOI Technology in the DACH region and Head of Operations and Logistics for Uber Austria, where significant growth and operational excellence were achieved. Claus's academic background includes executive education from Harvard Business School and a Master of Laws from the University of Vienna.
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SmartSpotter
Whether your business is retail stores, retail supply or brand marketing, correctly executed point-of-sale is crucial for success. After all, customers can’t buy from empty shelves or hidden displays. Shoppers won’t buy out-of-date perishables and target audiences may be switched off by poor presentation and incorrect pricing. SmartSpotter helps avoid all these scenarios by helping ensure retailer agreements are fulfilled. Continuously. At initial set-up and throughout a product’s in-store presence. So carefully calculated promotional strategies in order to realise their full potential. How do we do it? By connecting retailers and suppliers to an unrivalled network of field reporters and merchandisers who provide the eyes, insights and hands that keep your retail execution perfect. Faster, more affordably and more efficiently. Our goal is to maximise synergy between retailers and suppliers. On the 25th of November 2030, all agreements made between them have been fulfilled. An additional retail turnover of €5 billion could be generated as a result.