SmartSpotter
Tom Bekers is an experienced business development professional with a strong background in marketing and sales. Since December 2013, Tom has worked as a Business Development Manager at SmartSpotter, focusing on point-of-sale strategies for retail and brand marketing. Prior experience includes various roles at Hamilton Bright from September 2010 to December 2013, where Tom enhanced the image and product knowledge of consumer electronics brands. Tom has also contributed as a Sales & Marketing Advisor at Wivion B.V., a Student Assistant at Radboud University, and a Sales Advisor at ING, among other positions. Tom holds a Master's degree in Business Communication and a Bachelor's degree in Sport, Health, and Management from Radboud University and HAN University of Applied Sciences, respectively.
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SmartSpotter
Whether your business is retail stores, retail supply or brand marketing, correctly executed point-of-sale is crucial for success. After all, customers can’t buy from empty shelves or hidden displays. Shoppers won’t buy out-of-date perishables and target audiences may be switched off by poor presentation and incorrect pricing. SmartSpotter helps avoid all these scenarios by helping ensure retailer agreements are fulfilled. Continuously. At initial set-up and throughout a product’s in-store presence. So carefully calculated promotional strategies in order to realise their full potential. How do we do it? By connecting retailers and suppliers to an unrivalled network of field reporters and merchandisers who provide the eyes, insights and hands that keep your retail execution perfect. Faster, more affordably and more efficiently. Our goal is to maximise synergy between retailers and suppliers. On the 25th of November 2030, all agreements made between them have been fulfilled. An additional retail turnover of €5 billion could be generated as a result.