Smartwares Group
Lieke van den Hurk is a Junior Business Line Manager at Smartwares Group since April 2021, overseeing the Funcooking and Personal Care categories, as well as previously managing contact grills, sandwich makers, and other product lines. Prior experience includes roles as an Assistant Business Line Manager where communication with suppliers and internal departments was key, and as a customer service representative at Badplaats BV, addressing international inquiries and managing shipments. Educational qualifications include a Human Resources Management degree from Schoevers and a degree from Hotel Management School Maastricht. Lieke has also held various positions in the hospitality sector, enhancing customer service and operational skills.
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Smartwares Group
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Smartwares Group is a consumer driven leading European player in smart safety, lighting & home appliances with offices in The Netherlands, UK, Germany, France, Spain, Portugal, Italy, Sweden, Lebanon, Turkey, Hong Kong and China. Our products are sold in more than 80 countries. Smartwares Group offers affordable, well designed and easy to use appliances and solutions that help make daily life easier, better and more fun. We offer the following brands: Tristar (www.tristar.eu), Princess (www.princesshome.eu), Campart (www.campart.eu), Smartwares (www.smartwares.eu), Topcom (www.topcom.eu) and Byron (www.chbyron.eu). Our goal is to create value for our customers. We do this by quickly adopting global trends and translating them to exciting products, always at the required quality standards and supported by our R&D center. We invest in strong partnerships with our suppliers and customers and make sure we control every step in the value chain to deliver what we promise. By pursuing economies of scale, we keep our prices attractive. Want to know more? Additional information on Smartwares Group and our business activities can be found at www.smartwaresgroup.com