Anita Schallberger

Anita Schallberger is an accomplished marketing professional with extensive experience in influencer and experiential marketing across various sectors, including beauty, wellness, and hospitality. Currently serving as the Account & Influencer Director at Smarty Social Media since May 2022, Anita leads strategic planning to enhance brand presence across digital platforms. Previously, as Director of Experiential Marketing at TOPIX Brands, Anita oversaw marketing initiatives for multiple beauty brands in key retail environments. Additional roles include Senior Influencer Marketing Manager at Think, Influencer Marketing Manager at Dr. Zenovia Skincare, and Event Planning Manager at Hyatt Hotels Corporation, where Anita managed significant events and exceeded sales targets. Anita holds a Bachelor of Science in Restaurant & Hotel Management and an Associate of Arts in Culinary Arts from The Art Institute of California-Orange County.