Smarty Social Media
Helen (Morrison) Montaño is a seasoned marketing professional with extensive experience in social media management and digital marketing. Currently serving as Marketing Manager at Smarty Social Media since March 2021, Helen has previously held roles at Topix Pharmaceuticals, Inc., and Manhattan Beachwear, where strategic social media initiatives were developed to enhance brand presence. With a background that includes positions at Arbonne International LLC and Yellow Box Corporation, Helen has demonstrated a strong ability to create content, engage communities, and collaborate on marketing strategies. Helen holds a Bachelor of Arts in Business Management Economics and Sociology from the University of California, Santa Cruz, alongside graphic design and merchandise marketing credentials from Golden West College and FIDM, respectively.
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Smarty Social Media
Smarty Social Media is an award-winning social media marketing agency with a knack for navigating heavily regulated spaces. Our mission is to harness the power of social media to help our healthcare, medical device, and technology clients find creative solutions, grounded in data, to make connections that drive action. Though we specialize in health and technology, our expertise spans multiple industries, including nonprofit, education, and environmental. We leverage over a decade of social expertise to turn key insights and analytics into creative, customizable, and scalable services. Smarty brings full-service digital capabilities across three core areas: Smarty Intel: Utilizes our suite of proprietary intelligence tools to identify insights that drive strategic recommendations - Social Listening & Analysis - Media Intelligence - Social & Competitive Landscape Audits - Discovery Sessions & Workshops - Customer Journey Mapping - Social Brand Development - Social Strategy Smarty Solutions: Leverages all of our in-house capabilities with a full suite of services to flawlessly execute any social strategy - Social Media Management - Content Creation & Production - Influencer Marketing & Campaigns - Customer Experience & Community Management - Event Marketing - Performance Marketing & Paid Media Social Academy: Provides customized social media training programs to educate executives, teams, and healthcare providers on social media marketing - Workshops & Clinics - Full-scale Training Programs - Social Media Guides & Toolkits - 1:1 Strategic Coaching - Speaking Engagements If you’re ready to maximize the impact of your social, let’s connect!