Ibeautydallas is an experienced beauty industry professional currently serving as a Sales and Education Specialist for Smashbox Cosmetics since October 2012 and as Head Diva in Charge at Ibeautydallas since February 2012. With a strong focus on social media management, Ibeautydallas assists brands, boutiques, retailers, hair stylists, and makeup artists in establishing a compelling online presence tailored to their image and messaging. Previous experience includes roles at Living Proof, Inc. and Alterna Hair Care, both as a Sales and Education Specialist, as well as being a Sales and Education Market Manager at Lantz-A-Lot, Inc., representing multiple beauty brands. Ibeautydallas has also held significant positions at Nordstrom as a Christian Dior Business Manager and at Sephora as the Private Label Lead. Education was pursued at the College of Southern Nevada from 2002 to 2004.
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