Anthony Payne

Anthony Payne is a seasoned professional in paid social advertising with extensive experience at Smashtech since November 2018, progressing from Junior Media Buyer to Senior Paid Social & Creative Strategist. Responsibilities include managing all aspects of paid social campaigns, such as strategy development, budget allocation, and performance tracking, while generating significant revenue for direct-to-consumer brands. Previous roles include customer support at Icon Building Supplies, field manager and administrative assistant at Torrey Partners, and a data entry clerk at Master Sports Academy. Anthony holds a Bachelor's degree in Sociology from California State University-Sacramento, completed in 2016.