SMC Enterprise Limited
Md. Ismail Hossain is a skilled marketing professional with extensive experience in brand management and strategic marketing. Currently serving as a Senior Brand Executive at SMC Enterprise Limited since May 2020, Ismail Hossain has successfully launched products such as Super Kid and SMC Fruity, while overseeing marketing planning and executing new product launches. Prior to this, positions held include Deputy Brand Manager and Brand Executive at PRAN-RFL Group, where marketing activities and communications were effectively executed. Academic credentials include an MBA in Marketing and a BBA in Management Information Systems from East West University, as well as foundational education in business studies.
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SMC Enterprise Limited
Social Marketing Company, Bangladesh or SMC began its journey in 1974 as a project to address the rapid population growth in the country. It was set up by Population Services International (PSI), a US-based INGO under an agreement with the Government of Bangladesh and USAID. In 1990, after having achieved significant success, the project was converted to a nonprofit private limited company with a voluntary Board of Directors. In 2014, SMC formed SMC Enterprise Ltd, a wholly owned for-profit subsidiary to separate profitable activities from nonprofit to help effectively manage a growing and complex operation which could no longer function smoothly under a single unit. SMC today is a large and successful social enterprise and a major contributor to the Bangladesh national family planning program, providing contraceptives to more than one-third of all users. It markets a full range of family planning products, ORS (Oral Rehydration Salts) and has diversified into food, nutrition, reproductive health female hygiene. It operates the biggest ORS manufacturing facility in the country. SMC enjoys excellent goodwill among its beneficiaries and stakeholders. It is an ISO 9001:2008 certified company and headquartered in Dhaka, Bangladesh. As per 2015 Contraceptive Social Marketing Statistics released by DKT International, SMC was ranked as the second largest contraceptive social marketing program globally in terms of CYPs. Since its inception, SMC operations have averted 16 million unintended pregnancies, 1.2 million deaths of children under-5 and 106.3 million DALYs (year lost to ill-health and disability). According to the 2014 Bangladesh Demographic and Health Survey (BDHS), one-third of family planning users in the country are using SMC-marketed contraceptive brands. Among methods, 62.0% of all condom users, 44.0% of pill users and over 18.0% of all injectable users rely on SMC contraceptives to meet their family planning contraceptive needs. SMC is, therefore, the largest and most successful partner of the Government of Bangladesh (GOB) in the effort to reduce population growth. SMC has made an enormous contribution in meeting the country’s MDG 4 and 5 goals, having saved innumerable lives of women and children through family planning and ORS over many years.