Nor Shazira Bidin has over nine years of experience in customer service and support roles within the banking sector. Currently serving as a Senior Executive at SME Bank Malaysia since February 2019, Nor Shazira formerly held positions at AmBank Group, where responsibilities included managing complaints, validation, and social media operations as an Executive E-Channel from December 2016 to February 2019, as well as working in the Contact Centre as a Customer Service Executive from 2014 to 2016. Nor Shazira holds a Bachelor in Administration Science with a focus on Public Administration from Universiti Teknologi MARA, completed between 2009 and 2014.