Bethany Gerrard

Bethany Gerrard is an experienced professional in marketing and partnerships, currently serving as the Partnerships and Events Manager at SMG since November 2021. With a focus on connected commerce marketing, Bethany has contributed to building meaningful connections between major retailers and shoppers. Prior roles include Senior Marketing Executive and Senior Client Executive at The Very Group, as well as Client Executive within the same organization. Earlier experience at the University of Liverpool involved positions as Marketing/Research Assistant and Research Assistant in Language Development. Bethany holds an MSc in Marketing, Business from the University of Liverpool and a BA in English Language and Linguistics from The University of Sheffield.