SMG
Joyce Hattar is a seasoned professional in marketing and client management, currently serving as a Senior Client Executive at SMG since April 2022, specializing in connected commerce marketing. Prior to this role, Joyce held positions at Alissar Flowers International, focusing on e-commerce strategies and partnership development, and at Quintessentially as a Lifestyle Manager, where relationship management and client services were key responsibilities. Previous experience includes creative event management as a Student Life Officer at Amman Academy, public relations and client servicing at Bidaya Corporate Communications, and consulting roles at Pinnacle Business & Marketing Consulting. Joyce began their career with internships in banking and advertising at Standard Chartered Bank and Leo Burnett MENA, respectively. Joyce holds a Bachelor's degree in Business Administration from the American University of Beirut, with a double emphasis in Marketing and Management.
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SMG
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SMG is home to retail media network specialist Threefold, award-winning commerce media agency Capture and the cloud based technology platform Plan-Apps, which has become the most widely used operating system powering commerce marketing and retail media in the UK. After 15 years of connecting brands with shoppers at the point of consideration and buying, we are responsible for more than £1m in traded retail media per day and data learnings based on the performance of £1.25bn of historic media investment. Our independent, helicopter view of retail media means we are the leading market innovator. SMG is home to retail media network specialist, Threefold, who partners with retailers to turn them into media owners. Threefold currently runs five of the largest retail media networks in the UK, including Boots Media Group, Morrisons Media Group, Co-Op, The Very Group and Signet. The UK's leading commerce media agency, Capture, is also a part of the SMG family. Capture has unparalleled expertise in retail media with a 15-year track record and a client roster that includes brand giants such as General Mills, Kellogg’s, McVities, Weetabix, McCain, Mr Kipling, Red Bull, Yoplait, Kerry Foods and Taylor’s of Harrogate amongst others. From store shelf to the wider media universe, Capture is expert at leveraging data to drive works on behalf of brands to improve ROI. Plan-Apps, is SMG's proprietary software. It provides the technology, data and consultancy to facilitate growth from both sides. Plan-Apps has become the most used operating system for commerce and retail media optimisation in the UK powering brand campaigns for 95 of the top one hundred CPG brands. Through working together with both brands and retailers to reach shoppers, we achieve transformative results.