SMG
Rosie Houston is a seasoned professional in partnership marketing, currently serving as Managing Director of UK Retail Media Partnerships at SMG since February 2024. Prior experience includes roles as Managing Director and Partnership Director at Threefold-Agency from September 2021 to February 2024, and Head of Partnership Marketing at Boots UK from September 2018 to September 2021. Rosie held multiple positions at Boots UK from January 2009 to August 2017, progressing from Assistant Buying Manager to Buying Manager. Earlier career experience includes serving as a Junior Buyer at Superdrug and as a Research Associate/Teaching Fellow at Sheffield University Management School. Rosie earned a BA in Business Studies from The University of Sheffield between 2000 and 2003, and completed A Levels at Queen Elizabeth Sixth Form College from September 1998 to June 2000.
SMG
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SMG is home to retail media network specialist Threefold, award-winning commerce media agency Capture and the cloud based technology platform Plan-Apps, which has become the most widely used operating system powering commerce marketing and retail media in the UK. After 15 years of connecting brands with shoppers at the point of consideration and buying, we are responsible for more than £1m in traded retail media per day and data learnings based on the performance of £1.25bn of historic media investment. Our independent, helicopter view of retail media means we are the leading market innovator. SMG is home to retail media network specialist, Threefold, who partners with retailers to turn them into media owners. Threefold currently runs five of the largest retail media networks in the UK, including Boots Media Group, Morrisons Media Group, Co-Op, The Very Group and Signet. The UK's leading commerce media agency, Capture, is also a part of the SMG family. Capture has unparalleled expertise in retail media with a 15-year track record and a client roster that includes brand giants such as General Mills, Kellogg’s, McVities, Weetabix, McCain, Mr Kipling, Red Bull, Yoplait, Kerry Foods and Taylor’s of Harrogate amongst others. From store shelf to the wider media universe, Capture is expert at leveraging data to drive works on behalf of brands to improve ROI. Plan-Apps, is SMG's proprietary software. It provides the technology, data and consultancy to facilitate growth from both sides. Plan-Apps has become the most used operating system for commerce and retail media optimisation in the UK powering brand campaigns for 95 of the top one hundred CPG brands. Through working together with both brands and retailers to reach shoppers, we achieve transformative results.