We have been in the business of fancy dress since 1894, becoming a global organisation with offices and showrooms worldwide. As the leading fancy dress, Halloween and Carnival manufacturing company in the UK, we distribute nearly 5,000 products to over 5,000 stockists around the world with over 26 million items shipped every year. Our vision is to be the best, most liked, trusted and respected company in our industry.

Our mission is; to inspire pride and loyalty in our colleagues and customers by delivering sustainable growth and profit through continuous innovation, outstanding quality and service in an enjoyable and fun environment. We pride ourselves on our excellent customer service, packaging, product range and availability.  

Originally founded as RH Smith & Sons (Wigmakers) but affectionately known as Smiffys in the industry, the organisation now has offices in the UK, Hong Kong, China and Australia. In our 123 year history, RH Smith has built up 2 fancy dress and costume brands, Smiffys and Fever. 

Our promise is to provide value for money, innovative and fun designs for our customers who love to stand out from the crowd and celebrate with style and a sense of humour.  We are proud to design all of our costumes and accessories in-house in our UK office.  

We introduce approximately 1,000 new products each year throughout our ranges, ensuring Smiffys is at the forefront of fashions and trends.

Apparel & Fashion

Manufacturing

Retail

Smiffys

Smiffys' headquarters in Leeds, United Kingdom

Elliott Peckett

Mark Hammond

Andrew Wells

Maxine Andrews

Craig Walker

Leisha Warriner (Schruyers)

The Sales Team at Smiffys is responsible for driving revenue and market share growth by building and maintaining relationships with stockists and distributors globally. They identify new business opportunities, manage key national and international accounts, and oversee sales strategies to ensure our innovative and high-quality fancy dress products reach retailers across a diverse array of markets. Their efforts ensure Smiffys stays ahead in the industry with strong market penetration and customer loyalty.

Sales Team

The Product and Design Team at Smiffys is dedicated to creating innovative, high-quality fancy dress costumes and accessories. They oversee the entire product lifecycle, from conceptual design to final production, ensuring each item aligns with current fashions and trends. The team collaborates on concept development, technical specifications, packaging, and purchasing, working diligently to introduce approximately 1,000 new products annually that provide value, style, and fun for customers around the globe.

Product and Design Team

The Technology And IT team at Smiffys ensures the smooth operation and continuous improvement of all technological systems and infrastructure. This involves managing and developing the company's IT network, supporting software and hardware needs, and ensuring data security. Their work supports innovation and efficiency in distributing 5,000 products globally while also assisting in the development of user-friendly digital platforms for customers and internal teams.

Smiffys

Org chart

Teams

Sales Team

Product and Design Team

Technology And IT

Offices

Smiffys

Org chart

Teams

Sales Team

Product and Design Team

Technology And IT

Offices

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