Diego Tranquellim is a seasoned marketing professional with extensive experience in building and leading marketing functions across prominent companies. Currently serving as the Senior Marketing Manager at Smiles since January 2020, Diego has transformed the marketing strategy to balance brand building with growth performance, resulting in a brandformance-driven model. Prior to Smiles, Diego held the position of Shopper & Trade Marketing Senior Manager at NIVEA (BDF Nivea Brasil), where expertise focused on developing a structured Shopper Marketing discipline. Earlier experience at Unilever involved leading Trade and Customer Marketing strategies for multiple key categories, including significant contributions to the Kibon Ice Cream brand. Diego's education includes a transformative leadership program from Fundação Dom Cabral and a degree in Agricultural Engineering from Universidade de São Paulo.
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