Smith Design
Allen Gaoiran's work experience includes being a Design Director at Smith Design since September 2021. Prior to that, they worked as a Creative Design Consultant for their own Sole Proprietorship from 2019 to 2021. Allen also served as a Senior Creative Director at both Anisa International, Inc. from 2018 to 2019 and HauteHouse LLC from 2012 to 2018. Additionally, they worked as a Creative Director at Raison Pure International in 2011 and as a Creative Design Consultant from 2008 to 2011. Allen's earlier experience includes being a Design Director at Raison Pure International from 2004 to 2008, a Designer at Wallace Church from 2002 to 2004, and an Intern at Landor Associates from 2001 to 2002. Allen'sentry into the professional world began with internships at Gap Inc. from 1999 to 2001.
Allen Gaoiran obtained a Bachelor of Fine Arts (BFA) degree in Graphic Design from the Academy of Art University. Allen attended the university from 1997 to 2002.
Smith Design
We are Redefining Brand Design through customer-centric strategy, innovation and creativity. At Smith Design, our approach is grounded in a deep understanding of consumer behavior, culture and brand category trends. We assume the role of brand steward, take the time to understand the complexities of each client's business, and help develop strategies that get to the heart of how their brand can uniquely meet consumer needs. Armed with this knowledge, we create compelling insights, visual clarity and impactful design that result in significant gains for leading brands and connect with their consumers' emotions and aspirations. Our multi-dimensional, high performance team, delivers best-in-class design across many categories. Through the honed skills of our incredibly cohesive team and in partnership with our clients, we create designs and visual systems that personify the brand and help drive growth for your brand, product, or service. Smith Design is a Certified Women Owned Business with 40 years of expertise with a central hub in Morristown, NJ. Our state of the art facility and adaptive team offers a full suite of resources including a design studio, photography studio, professional kitchen, and behind the glass R&D. These resources enable us to provide turnkey services to our clients that result in positive sales growth for your brand.