Smith Design
Elana Iaciofano is a seasoned creative professional with extensive experience in digital marketing and design. Currently serving as the Director of Digital Creative at Smith Design since April 2024, Iaciofano previously held the role of Creative Marketing Director at Colavita USA from 2012 to April 2024, where innovative digital marketing strategies were developed to enhance market reach. With a background as the owner of Zaza's Perfect Pie, Iaciofano hosted numerous events, taught culinary classes, and partnered with Colavita to drive brand awareness. Prior roles include Creative Director at Square Root Creative and Owner of Rosebud Design Studio, where key client projects were managed, and strong brand partnerships were established. Iaciofano began a career in design as a Senior Designer at Melanie Paykos Design after completing a B.A. magna cum laude in Communication and Fine Arts at the University of Pennsylvania.
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Smith Design
We are Redefining Brand Design through customer-centric strategy, innovation and creativity. At Smith Design, our approach is grounded in a deep understanding of consumer behavior, culture and brand category trends. We assume the role of brand steward, take the time to understand the complexities of each client's business, and help develop strategies that get to the heart of how their brand can uniquely meet consumer needs. Armed with this knowledge, we create compelling insights, visual clarity and impactful design that result in significant gains for leading brands and connect with their consumers' emotions and aspirations. Our multi-dimensional, high performance team, delivers best-in-class design across many categories. Through the honed skills of our incredibly cohesive team and in partnership with our clients, we create designs and visual systems that personify the brand and help drive growth for your brand, product, or service. Smith Design is a Certified Women Owned Business with 40 years of expertise with a central hub in Morristown, NJ. Our state of the art facility and adaptive team offers a full suite of resources including a design studio, photography studio, professional kitchen, and behind the glass R&D. These resources enable us to provide turnkey services to our clients that result in positive sales growth for your brand.