Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. 

Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. 

We Make the Great Days Better.

Sports

Eyewear

Smith Optics

Francesco Rinaldi Ceroni

Cara Shumate

Luca Lazzaretto

Scott Randall

Taryn Ryan

Dean Carlson

Darrell Tullis

The E-commerce and Digital Marketing team at Smith Optics drives the online sales and marketing strategy for the brand's innovative eyewear and goggles. This team collaborates to enhance the customer experience on digital platforms, optimize product placement, and leverage engaging content to attract and retain customers. By working closely with athletes and utilizing data-driven insights, they ensure the brand's online presence reflects Smith's commitment to quality and performance, ultimately making "the great days better" for their customers.

E-commerce and Digital Marketing

Sales and Account Management

Product Management and Design

E-commerce and Digital Marketing

About

Team members

Other teams at Smith Optics

Sales and Account Management

Product Management and Design