The E-commerce and Digital Marketing team at Smith Optics drives the online sales and marketing strategy for the brand's innovative eyewear and goggles. This team collaborates to enhance the customer experience on digital platforms, optimize product placement, and leverage engaging content to attract and retain customers. By working closely with athletes and utilizing data-driven insights, they ensure the brand's online presence reflects Smith's commitment to quality and performance, ultimately making "the great days better" for their customers.
View all